Here are the top five benefits of video marketing: According to HubSpot, 80% of customers remember a video theyve watched in the last month. AI unlocks insight into optimized brand/creator/influencer partnerships, allowing brands to maximize return on investment and granting creators the ability to monetize content. Through simple features like design and branding, to more advanced features like voice and content, video marketing is the ideal tool to strengthen your brand identity and make sure that your customers know who you are. Then notice how much more prevalent it is than before. This website is built using latest technologies. Pro Tip: Take a look at our article on the types of sales videos brands should use to get some ideas on what type of content you should make. People are phasing out desktop and laptop computers to search the web and interact with content. Do you create a video because it's a cool thing to do? . Videos, in particular, stand out among the crowd. Here, 11 members of Forbes Agency Council share their top predictions for the future of video marketing to help guide marketers in making the best use of this increasingly critical tool for reaching and capturing the attention of target audiences. Even though you provide relevant information and key facts, too much written content is, well, too much. - Gavin Baker, Baker Labs, 9. In 2011, Google conducted its landmark Zero Moment of Truth (ZMOT) study. TikTok is growing faster than other apps because videos keep users engaged better than text-based posts. To keep the audience entertained, marketers have to create engaging content thats motivating for the visitors to consume. PepsiCo, L'Oral and others are investing in game worlds in hopes of reaching an audience known for using ad blockers online and eschewing linear TV. As the study shows, 72% of respondents feel more connected to brands when they can consume information directly from their employees. This is why brands should invest in such video content in order to stay ahead of the competition and remain relevant. Ooyala has claimed a tenth of all video plays happen on mobiles and tablets, and it's an increasingly important segment, with mobile phones holding 41% more share of video consumption at the end of June 2013 than at the start of that year. Absolutely. In spite of providing relevant information and key facts, lengthy written content can be overwhelming. Where to start? David and Sheila had many initial relationship concerns, especially when it came to communication. Yes, videos are truly the future of content marketing! This expands videos reach and makes it more user-friendly and consumer-focused. With customised videos, brands can engage with their customers in a fun and compelling way. 64% of customers are more likely to buy a product online after watching a video about it. Heres everything you need to know about video marketing and why its being hailed as the future of content. Content marketing is ever-evolving. If it were five years in the future, would you be reading this article or would you be watching it? If watching a video is fun, youll want to share it, right? Statistics claim that people share videos 12 times more than text and images combined. basics Video Marketing DX Adobe 2021-08-19 Quick definition: Video marketing is using video to promote your brand, product, or service. In this way, you can really draw in the audience and increase their interest in the topic. - Chris Toy, MarketerHire, 6. By doing so, the product will likely appear in consumers' social media feeds, leading them to demo the product and purchase it. Users must complete and master each meditation level before advancing. Apps such as Twitter's Vine, with its six-second maximum clip length, have dramatically increased the opportunity for businesses on a limited budget to get stuck in. They aim to create online video content that humanizes their brand and establishes a relationship with their audience. drive content strategy and optimisation while the pace at which video content is produced continues to accelerate. - Anastasia Cecchetto, Ace Influencers, This is a BETA experience. Statistics indicate that, embedding videos on landing pages can increase conversion rates by up to 80%. , and video marketing allows businesses to reach and engage with customers in today's digital era. Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. If you want to learn more about our animated video production services, you can read more on our What other form of content can do the same? Will you look at that Squideo video youve got there. From short-form videos on TikTok and Instagram Reels to various livestreaming platforms and influencers unboxing products, the biggest trends in video marketing that compel consumers to check out brands and purchase their products and services are constantly evolving. This means that there's no time like the present to tap into the magic of video marketing - because the future of digital marketing is video. What comes next? This means keeping colors, fonts, logos and voice the same in your video marketing as they are in your blogs and articles. FastCo Works. Believe it or not, utilizing the power of video in your sales process can significantly benefit your brand! While images are still relevant today, they can't deliver as many messages as videos can to the audience. These can be deployed in a variety of ways, but they are perhaps most successfully employed in marketing campaigns. When you use online video in your digital marketing strategy, you have the perfect opportunity to enhance your brands message and drive your company persona home. Some other highly voted reasons are: For these and many other reasons, interactive content will continue to be a major trend in 2023 and will likely continue to be essential for years to come. If you disable this cookie, we will not be able to save your preferences. One of the best ways to improve customer relationships is with brand authenticity. 1. Consumers Like Digital Visual Content Better Ultimately, consumer preference has largely driven the popularity of video content. Many global brands such as Panasonic are using this technique. That means its easy to adjust them to your specific business needs and use them in multiple parts of your marketing endeavors. Weve probably even watched them over and over again due to their sheer ingenuity! Data Will Drive Video Content Strategy For Each Platform, Video is still one of the best ways to connect emotionally with a consumer. We are using cookies to give you the best experience on our website. Video presentations provide a visitor with an easy way to learn what to expect before reading a complete article. This is a massive portion and is higher than the share rate of many other types of content out there. Survey of 1,500 Global Marketing Professionals Shows Optimism for Content Spending and Emphasis on Video for Effective Social Media Marketing. According to a study bySprout Social, consumers agree that social media gives businesses the best opportunity to connect with their audiences. Video Marketing Will Get Even More Granular To The Viewer, Mass video consumption through OTT will become much more specific thanks to retargeting capabilities, and youll see a lot more advertising in mainstream media formats that are individualized for that viewer. In the last 10 years, the digital landscape has changed significantly. Create a video that will give people something to think about, and its likely that they will remember your content in the future. Video content marketing is flourishing on all social media platforms that support the medium, ranging from Facebook and LinkedIn to Twitter. Weve all seen our fair share of viral marketing videos throughout the years, such as commercials by Old Spice, Dollar Shave Club, Will It Blend, and many more. Apart from the length of your videos, theres another element you should pay attention to captions. 6 They're not just passing time watching the latest trends served up on social media. Fundamentally, digital and video are merging more and more, and videos goals are going to continue to be more measurable. This is key to having the product pop up in consumers social media feeds, leading users to demo it and click through to purchase. show dont tell. Data will increasingly, while the pace at which video content is produced continues to accelerate. Effective content marketing strategy cant do withoutevergreen content. A video is worth a thousand words. While there is nothing to suggest artificial intelligence has become sentient, the line between reality and science fiction is blurring. And thats not the end of the SEO benefits videos bring! Videos can really help your audience grasp your message when they can both see and hear your story. This video-sharing platform has grown so much since its infancy that it is now the second-most popular social platform and is home to over two billion active users. As the world continues to change at a rapid pace, the majority of individuals have transitioned from desktops to laptops, mobile phones to tablets, and everything in between. Read more: 30 video marketing statistics that prove why video is still the best way to tell your story. Take a look at this chart: Thats right they are undoubtedly the king of content, even for marketers. Video content is paramount, and this market will only continue to grow. By using surveys, you can get feedback on your products or services, but also gain useful information about your audience, such as the demographics or their interests and wants. Users are consuming more video each year, and it would be wise to start curating video content fit for each major platform. How video increases conversion rates on e-commerce websites. Lengthy articles can sometimes discourage readers. The key is to express your creativity and create content that is unique and fun and gives your brand more personality. Marketers who invest in producing quality video content today are best positioned to get the undivided attention of many people online. Photograph: Robert Gray/Getty Images, By 2017, video will account for 69% of all consumer internet traffic, according to Cisco. Read more: How video drives further conversions on e-commerce sites. . Simply Measured discovered that video is shared 1,200% more than both links and text combined. Grab attention faster Videos are attractive. A video emphasises and highlights the main points of a piece. I've often found myself getting imposter syndrome because I've felt the need to be an expert in all things content and digital marketing. You may opt-out by. Using artificial intelligence, brands can, quickly gain insight and optimise partnerships. Make your videos exciting and maybe even provoke a few laughs. 3. If you thought video content was only thriving on YouTube, you were gravely mistaken! with creators/influencers, maximising their investment return. share sneak peeks to build consumer interest. All rights reserved. - Samantha Reynolds, ECHO Storytelling Agency, 4. If such numbers seem out of reach for companies without 12-figure revenue streams, they at least demonstrate video's inherent shareability. But how popular are they exactly? Partner with influencers who successfully use or demo your product in a time-lapsed or simple version without sound or a voice-over. For starters, adding a video to a landing page will prolong the time visitors are spending on your website. Visual content that is unique and fun will create positive shared experiences for your viewers and their peers. to encourage visitors to get further involved with your website and brand, possibly turning a simple visit into a successful conversion. Consumers enjoy video because they get a feel for the person theyre watching before ever meeting them. The rise of YouTubers as entrepreneurs supports this claim YouTubes popularity skyrocketed because people realized that posting informative content helps them create a deeper relationship with their viewers. - Roger Hurni, Off Madison Ave. When asked why he picked this particular advert, Adam said: I find Scrub Daddys adverts fascinating, as theyre specifically made for a Gen Z audience. 5. With the help of professional writers from TopWritersReview and some editing tools like HemingwayEditor, the effect can amaze you. This article explores the future of content marketing, highlighting the role of artificial intelligence, the significance of personalized and interactive content, the impact of voice search optimization, the dominance of video content, and the importance of networking skills. can help marketers adjust their video marketing strategy in real-time, based on consumer preferences and the performance of different videos. Lets take a look at the following 5 content marketing trends that will be applicable in the next year, and that will help you meet and exceed your marketing goals. create videos specifically for silent viewing. Join 15K+ subscribers reading our emails every week! Adding a video to marketing emails can boost click-through rates by200-300%. - Faique Moqeet, Hamster Garage, Take notes on what competitors are doing with their ads on platforms such as TikTok and Instagram Reels. When it comes to potential reach, video is peerless. 1. Subscribe to our newsletter & stay updated, Connect With Your Audience Through Long-Form Video, How to Advertise Online and Reach More Customers, shift of traditional media toward the online realm, 7 Reasons Videos Will Dominate the Digital Marketing Landscape for Years to Come, Videos Are Excellent for Building Brand Awareness. Visual context is simply easier to remember. - Donna Robinson, Collective Measures, 12. Passengers on the missing sub signed a waiver that mentioned the risk of death several times. However, not all content marketing formats are born equal. And that doesnt apply solely to social video platforms like TikTok. All you need to get started is an idea, and our team will turn this into something ink-redible!
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why video is the future of content marketing
