And the reason I love it is because I feel as though my course looks really solid and really polished with very little code or work on my end, and its not any special coding. Ill be honest with you, theyve got a really low price there that, actually, is very basic hosting. You can also follow her on Twitter @askingamy or Facebook . So I was doing a webinar with Stu or doing a podcast episode was to a couple weeks ago, and he came to my house and we sat in my studio, and I was going to ask him 10 questions about building a membership site. And so that is one of our metrics that were looking at. Now weve got a four-year-old and a two-year-old and theyre starting to talk just like fast like me. I would love to know what it is. I dont even think that I could record into my own thing. I just cant think of stories and things to bring out. If you need a developer, youre going to love them. Andrew: Thank you. Amy: Orange County, California. (Both Rick and I live on the West Coast.). Amy Porterfield the host of Online Marketing Made Easy Podcast and I talked about her Digital Course Academy and how she used it to generate an 8 figure business over 10 years. Systeme.io offers a full-service all-in-one marketing platform that is cheaper and more efficient than anything Amy can recommend for you. So, so far this year, were at about $5 million in revenue for this year? How do you know if that works if people even listened it? He was prepared to answer my questions with stories of people that have done it. How do you all have sales? . Andrew: Whats interesting is that he has that systematically built into his software. . By the time this is over, Im not going to remember what was most exciting. Andrew: Oh, look at this. A wide range of options includes cloud-based web hosting, reseller hosting, VPS hosting and dedicated servers. I need to add one discipline that you said, which is okay, then you look over everything and say, What really feels necessary to do again or to keep? Amy: And that would never be you. Youre ready to promote and market your online course 24/7. . Do you have that? Box 194, Freeville, NY 13068. And the second will help you hire, excuse me, host your website, its called HostGator. I keep having like this issue with them. For good reason, Amy Porterfield is the QUEEN of online courses and runs Digital Course Academy (DCA), one of the biggest online programs for creating online courses and digital businesses. But putting together a live webinar with your email service provider with any extra tools you need to do with Zoom, with integration back end, timing, email marketing all of it, I cant make it any simpler than the technology. Thanks for liking this post. You shouldnt do it for that. you have a couple more minutes? Finally, this course will work great if you currently have a digital course that isnt seeing the success you want. So I do Instagram Stories more. Ive got, keep telling them what a win is and hunting for it. No, amyporterfield.com, perfect, or Instagram. So we dont, actually, have budgets for everything we do. I get in the weeds. Andrew: How do you get people to know? Follow along for live updates on the submersible that imploded deep in the Atlantic Ocean, killing all five people aboard during a voyage down to the Titanic shipwreck. The issue on which it opines a federal defense to claims already dismissed on other grounds can no longer affect the judgment in this litigation in any way, Thomas wrote. Can you tap your mic? Thats her goal. I just, actually, highlighted for myself here the timestamp with when you said, What they told me, so that I can go back to my team and implement what you said around there. Stu does this where he ends a course with a celebration, and he lets people know, Okay, were celebrating now, but heres what I want you to pay attention to. And he kind of helps them realize what a win is, When you do this, thats a win. Andrew: Yeah, I have a hard time with crossing things out because I want to do so much. By browsing this site, we may share your information with our social media partners in accordance with our Privacy Policy. . Amy: Impressive, though. And then what she did was, and tell me what she did. Dear Readers: Like you, Im often curious about what happens to the advice I offer once it leaves my desk, and so Ive asked readers to send in updates to let all of us know how my advice was received, if it was followed, and how things turned out. I have done lots of healing about this, and today I have a great life. Its too much. I cant talk to myself. Because I, actually, do have certain things that I believe in that we have to do. Whats your process of creating an email for lets say a podcast? . Andrew: Sure, go ahead and do it. He wont do a Mixergy interview. 2023 Advance Local Media LLC. . So thats a great question. And all we care about is getting those stories from people. Everything she does feels like shes really good at marketing in the way that she communicates not like a marketer, but like someone who is just talking to a friend who happens . Amy Dickinson writes the syndicated Ask Amy column.Tribune Content Agency. The goal of her podcast is to provide something useful for you to listen to that will provide you with actionable steps that you can apply to your business and life. Are you planning on using it for, like, a email, for a blog post? Definitely. What I want is a process that helps me see it to improve what I do, and I could see how what youre saying helps. Shes done well into the seven figures in course sales across business, entrepreneurship, funnels, ads, and mindset. Login or become a premium member. Amy: Okay. I am so behind. But Ive seen what it will do to my team. . Kathie took Digital Course Academy in March of 2021. 00:00. Tune in to find . Go to Toptal.com. Well, actually, youre a podcaster, too, is because you go into their Facebook page, and then where it says, Info and Ads, you can see all the ads that they bought. When somebody registers for a webinar, they clearly are coming in with a need big enough that theyre willing to put their contact information in and show up at a certain time, right? IT doesn't have to be something that will make someone else money. I mean, he does a great job with his podcast ads. Something like, I tried Bubble. Andrew: We do, too, and that adds another layer of complexity. The Landmark thing was interesting because what they did was its something that other groups did, they would have a graduation day. Im going to talk about my first sponsor. Whats your process for making sure that you do keep iterating and improving? Im the founder of Mixergy where I interview entrepreneurs about how they built their businesses for an audience of entrepreneurs. I do a lot on Instagram. Andrew: Thats a good one. And then I also have an evergreen course, meaning its an automated webinar that runs every single day, and thats List Builders Lab, and thats where I teach how to build your email list. Launch Your Online Business in Just 7 Days. And so when I have an idea, I send her a quick Vox and say, Hey, when you write the email for such and such episode, let me tell you a quick story. I dont always do that. Part of her strategy? Amy: Im a valley girl. One, we get a lot of responses from that because they just registered, so theyre more apt to fill out that survey. One thing that Amy is well known for is her course offerings. Although she seemed to have it all, she still wasnt happy working in the corporate environment. Amy: Well, Im glad. Ever wish you had a business mentor with over a decade of experience whispering success secrets in your ear? Next, you get a backstage pass to the success story that created all of this, Amys. Whenever I ask people, how did you teach this thing? I resonate with that and that is, actually, useful and its interesting, and it connects me back with my audience. Like I remember, Clay Collins, the founder of Leadpages, he said several times, I only got into software because of Mixergy. And the conversation always starts with, Well, you got to know my four basics. Go and do an interview. Landmark. . Im wondering if you can try harder, in order for me to stop trying so hard. Andrew: Hey, Amy, are you actually using your mic? I think that one of my issues with webinars and in general, this is one of my issues, I dont do the excited and inspired or even driven. I was going to say I think its easy. We cant do it all. I was talking to Marie Forleo the other day. Apr 3 Feeling uncomfortable is often a sign that you're pushing past your limits and onto new growth opportunities. And I dont want to go off tangent, but Ill tell you a challenge were having in our business, something thats like really near and dear to my heart that I want to figure out. Andrew: With the person whos doing the wins? Just that? Like, whats the big course? His parents were able to visit with us a few weeks ago. . Your husband (and his siblings) should approach their fathers drinking without attaching shame and harsh judgment. Cookie Settings/Do Not Sell My Personal Information. And on the course call, what are they looking for? I have this really small team. . . All sides appeared to agree that, regardless of the outcome in the case, federal courts would still have the ability to review state election law changes that violate federal law or the federal Constitution. By a 6-3 vote, the court rejected the independent state legislature theory in a case about North Carolinas congressional map. All of that. Ive got a good writer now who should finally go and do that. Like, lets just stop this and I had a lot of insecurities about my weight and how I looked and all that, and so I thought, Lets just fix that. I like that a lot. And so anytime they do, when they do, we try to celebrate. Once you pick someone you can start work with them the next day. And then, do you use it for something? We do almost the exact same thing. This live event, one thing that I was that I was thinking was, Oh, if I would have reached out to Brian Harris, hes got some kind of tool that helps when someone registers for something, encourages them to go tell their friends and then rewards them when they do. And he would have put it on for us because hes got like a services component to his business and I didnt. I love that. But to get really tactical, we have this Insiders Club, this one Facebook group, it has about 8,700 people in it, all my alumni from all my courses, and that is where we encourage them to share their wins, use #win, and we encourage them to tell their stories there. And I dont love it, but we use a system called EOS. Amy: Okay, so you and I could have marketing babies together. . Were launching it in the fall. Do you think it would be worth that $1,999? Amy: I only know of him. I am then becoming like these empty Instagram people who are doing nothing but posting quotes to try to motivate you, and theres no substance to it. But funny enough, you and I were at a lunch about a year or so ago, and we were all talking around the table and you asked my integrator, like a project manager, Chloe, a question, and we still joke about how intense the question was, and how she was like a deer in the headlights. But lets just do it. When you add someone to a webinar, they can be seamlessly added to your email list too! Amy is teaching me how to have a course. It should be someone on my team on a regular basis, maybe even on the team calls, when were talking, I hit record, and then I send it to Otter and that way we have it transcribed. So we do something called course calls. In addition to focusing her content around applicable business strategy, Amy also helps you develop the right mindset for success in business as well. Distributed by Tribune Content Agency, LLC. I think so. And I thought that was kind of interesting. - Stefan James Review: Who Is Stefan James? And then, we compile it all. But at the end of the day, it is a lot of steps. Dear Hurt: Your brothers lack of connection over the course of your adulthood upsets and hurts you. The Supreme Court on Tuesday rebuffed a legal theory that argued that state legislatures have the authority to set election rules with little oversight from state courts, a major decision that turns away a conservative push to empower state legislatures. Maybe youve had this as well. So its always has to come from a place of sincerity. So thats a little bit of a very big, actually, soft marketing strategy, but it works for me. They are not done with their entire course and ready to launch it in 10 weeks. And we did that once and we should do that more. If you purchase a product or register for an account through one of the links on our site, we may receive compensation. The Supreme Court released key opinions Friday on cases related to President Joe Biden's student loan forgiveness program and LGBTQ rights as it ended the current term. DEAR AMY: Youre way out of line, advising the Generous retiree that they shouldnt go out to eat if theyre not willing to continue paying for anothers bill, despite their personal circumstances. We are so heavy on Facebook and Instagram ads. Amy: I usually tell my students, most of my students have some kind of idea about what they want to do. Ill pay you for it, write up a post. I, too, felt a little uncomfortable. So heres the deal. No, theres no need to install software on your computer. Andrew: I keep hearing, Survey your audience all the time. But theyre not telling you your fears. And when someone registers for the webinar on the very next page, the Thank You page, we have a quick little survey. At the end of the day, marketing is not always easy. Plus we have the most robust automated webinar funnel . And I get frustrated when people dont do it in a certain way. - Ryan Scribner Review: What Can He Teach Us? So we definitely invest in a copywriter. Amy: Yeah, one more thing, Im going to tell you that this is definitely more tangible. Im thankful that both of them had loved ones nearby who attended to them at the end of their lives. Ive seen burnout on my team. And they get to ask me questions for a full hour. Andrew: And then your email software will based on what they said fill in the blanks in the email and make sure that yes, we will get to technology? The responses have flowed in, and Im interested and often gratified to learn what impact this experience has had on readers. But its been something that Ive had to perfect in terms of me learning how to read between the lines, and its been incredibly effective. Shell listen to the episode and shell pick something out of that and maybe expand on it and have a little fun with it. The reason Im telling you this is I think everybody has to have a framework that they say they coined, its theirs, and they can refer back to it. YouTubes privacy policy is available here and YouTubes terms of service is available here. Ive noticed that nothing works in my business if theres not a process, if theres not, literally, an SOP for what we want to do. Andrew: Thats a win. And so we thought, Well, were going to do some more of that and see how it goes. Now, I also do a lot of list building through my podcast, so a lot of the episodes, not most recently, but in the hundreds and the late hundreds, have a lot of freebies and so we tend to want to pick those episodes so we can get some list building going as well. And I love to pull the curtain back and share what weve done inside the business. Definitely. I wanted everybody on my team to be able to make any change necessary to the course at any time. Andrew: Wow, I thought that people were just burned down on it. I feel like its not going to complicate things, but its going to take my best customers and encourage them to continue the journey with me. Amy: Its so true. Actually, we do need a metric also for success. But during oral arguments, a majority of the court seemed unwilling to adopt a strong version of the theory. Go burn that off. And before I knew it, I had to stop before dinnertime. Andrew: Wow. Jeremy, thanks for pointing it out. Just for the record, I do not suggest my students start here, but it's the Signature Course. I get the feeling he enjoy the education, but he really wants to explore this passion of software. Theres always other stuff that we can do. We cover a lot of ground in today's podcast: Her new podcast, The Talking Body Podcast! One on one support calls are also available when that person touch is needed. Andrew: Amy, thanks fantastic. Andrew: Whats another framework that you have? Andrew: I would love it. Embrace the discomfort, lean into the challenge, and trust that breakthroughs are waiting on the other side. And it, basically, is how I do webinars slide by slide by slide. Ask Amy: Neighbors music problem is amplified on FB, Ask Amy: I avoid my husbands friends wife because all she ever wants to talk about is herself, Ask Amy: Doctor asks employees to bring a dish to office party and staffers are sick about the request, (You can email Amy Dickinson at askamy@amydickinson.com or send a letter to Ask Amy, P.O. Andrew: So in an ideal world, when I asked you, are webinars even working? Amy offers a ton of free information on her website on how she started from nothing and is now coaching seven and eight-figure earners on how to scale and take their business to the next level. It just feels good. And if its critical, lets add one checklist item or two checklist items. What do you think of that process? At the time of writing this, Amy is offering a special B-Course bonus package that not only contains the course, but you also get a live event ticket to San Diego to sit with Amy and Marie Forleo for their course. Or we ask them what their fears or challenges are, or Ive infused more motivation and inspiration into my webinars. We dont want to hinder a relationship, but the drinking hasnt stopped, and were worried about safety and setting a healthy example for our kids. Amy: I think we could even be a lot better at this. We have a new customer onboarding sequence, which is if youre a new student of mine, you get an email every single week while the course is live. Is Digital Course Academy Worth the Investment? Right? And if Im doing inspiration, or I feel in the back of my head that Im almost like these . They are gold. Whats the secret of successful marketing? Then, you also do these Facebook Lives or you answer questions. Im so mad at my brother. She happens to be good at podcasting, and so you want to find out how she did it. The course also works great for people who are doing consulting or coaching one-on-one. If you have something that is yours, that its youve coined it, youve created it, and it either starts the conversation or its deep into what you do, you always get to go back to it and it sets you up as the leader, it gives you something, a foundation to talk about, and its what youre known for. And I am affiliate, but I wasnt an affiliate when I went to them. Dear Amy: My older brother and I are the last ones left of our immediate family. - Mike Vestil Review: Is it Legit or Scam? 9 11 44 Amy Porterfield @AmyPorterfield And its, basically, her framework to get going with weight loss. Amy: You make me nervous to be quite honest. You've come to the right place. And it feels, I dont know how to express it. How do you figure that out?. And the reason you use Vox . it just it allows the process to be easier for them. So its an expensive program and I want to make sure I give them everything I can to make it as easy as possible. Not how they feel about, Im going to create this course. Amy: Mm-hmm, three interviews. . Andrew: Hey there, freedom fighters. But two, we Voxer. Why? . We also use PlusThis. So we try to stay within that same kind of recipe each time we launch, so our goal is always no more than 40% expenses. Its just up the road. We had brunch where he had brought them up, so he wasnt, like, thrown by them or upset about them, but I was. Where do you go to see what other people are buying? My brother and his wife are conservative and never ask me about my personal life. Amy, I talk like in New Yorker. Those are the really fun ones. Dave from Proof and I were just talking about how tough it is to promote podcasts. It helps to have someone to relate to, and Amys story really resonates with me. And one thing Ive really dialed in is my own frameworks. So I guess thats why it stops me. I'm wondering if you can try harder, in order for me to stop trying so hard. Good. But I do think the radio buttons and kind of giving them some suggestions, and then keeping one open-ended is helpful, so that you can . I visited my mom frequently enough to avoid the guilt I would have had if I had cut her off completely. She tries to add a little entertainment into each email, but most of the time Im not giving her stories. Use of and/or registration on any portion of this site constitutes acceptance of our User Agreement (updated 4/4/2023), Privacy Policy and Cookie Statement, and Your Privacy Choices and Rights (updated 7/1/2023). Amy: Okay, hold on. I think we need two months later send out an email asking for their wins, wanting to hear from them. It ends up on a landing page that might promote the podcast and get people to go subscribe to it? At the time of writing this, DCA is $1,997 or three payments of $369. Maybe thats a New Yorker. Im literally taking notes here and pulling them out so that I could tell someone. This process made everything much harder for Amy. Ive actually been using this tool called Otter, and I just record into it and it automatically transcribes it so the person can then go and use that as a first draft for whatever becomes their next version. I think what I should do is . Andrew: I wonder what that was. This discounted price stays with you for life. And once a month, Im live in that Facebook group. And you know what? Go to hostgater.com/Mixergy to get the lowest price out there. And thats my own issue, it looks like. So we have to give them the mechanisms and the way to tell us their stories. Or whats the problem youre looking to solve today? Ask Amy: Should I ask my travel companion to stop answering texts while were on trips together? I dont want to hold a grudge, but I dont know how to talk to him about this. . Now, what if you dont have any money to invest and you are taking things up from the ground level, thats okay I get it. And heres how. He said it at his conference, introducing me that, This is why I got into software. And then I never did anything with it. So that motivation, inspiration part is essential in any webinar. well, theyre not free, but inexpensive tools that allow you to code without coding, I might get on with seven of my friends and just have them hear me out? And I start with that one, that ones $397, so its a cheaper program than my bigger one, which is $2,000. I'm telling you it takes work and focus. She kept sending me your emails and saying, Look, you could send out an email for every episode. Because you do that, right, Amy? Use of and/or registration on any portion of this site constitutes acceptance of our User Agreement (updated 4/4/2023), Privacy Policy and Cookie Statement, and Your Privacy Choices and Rights (updated 7/1/2023). Andrew: Thanks you so much for coming in here and answering all these questions that Ive had for you. Actually, before we do, well make changes to it. But its more like Ive got some information I need to get to you. Although there were hundreds out there, I just didnt ask for them properly. In searching for my letter online, I saw many others written by adults who were abused as children. Andrew: Okay, and so thats the way that you work for most of your content, most of your email where youll record something and say, This is whats special. 2. Amy: Right? A particularly robust reading of the theory which the court turned aside would have empowered state legislatures to make decisions on all aspects of elections, from congressional lines to how people register to vote and cast a ballot, without any opportunity for challengers to contest those decisions in state courts under state laws or constitutions. Andrew: Did you feel like youre like that? So learning how to talk about your product, learning how to do a webinar that makes people walk away. And the final email is a celebration email where were asking for the wins. I know I dont believe in total balance. - Kevin David Review: Who Is Kevin David? (Post updated August 2, 2022) Are you thinking of joining Amy Porterfield's Digital Course Academy? The second sponsor is a company called HostGator. Amy: So youre right. Amy: I want to. Andrew: What do you mean by soft metrics? . She's an online marketing expert and the host of the top-ranked podcast, Online Marketing Made Easy. And so Im glad we got this opportunity to talk about some of this stuff because, I think, it makes a huge difference. And just a little marketing side note, whatever they answer in terms of, lets say, they say its technology.
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