Delivering relevant, memorable, and shareable experiences in a targeted and authentic way will intrigue viewers to explore and increase brand awareness. Direct people who watched until the end of the video to a landing page with a call to action they can take to become leads for your business. This is how top brands stand out, grab attention, and reap lead generation and ROI benefits. All rights reserved. Take control of your companys performance with our free course on the Predictable Performance Methodology. Humour is a powerful tool for engaging viewers in a video, and it's also one of the most effective ways to drive conversions. Hubspots study highlighted that video significantly increases dwell time on websites. The reason why video content is so engaging to begin with is because it has several strengths that are particularly relevant to engagement. Faces are another incredibly powerful tool you can use to encourage people to watch or engage with your video. What's in your videos is up to you, whether it be a product video, live video, brand video, educational videos or explainer video. There are different resolutions available for viewing videos on low-speed internet connection. According to Oberlo, videos are the most effective way to reach consumers online. content, the more (less) comments the video is. Visualize contents are more engaging. Honestly, the only tech spec I know about my phone is that it has enough storage to keep all my pics and vids of me having a good time with my friends and family: belonging. Imagine an AI model that can seamlessly generate high-quality content across text, images, video, and audio, all at once. Social media posts featuring videos consistently got up to 50% more engagements (likes, comments, shares), while our YouTube channel has doubled its number of followers. B-roll refers to extra shots or the supplemental video footage that can add context to your video. To learn more about how to unlock the power of storytelling in your videos, check out the Basics: Writing and Using Scripts course at the TechSmith Academy. Theyre used to end a scene, change the mood, and separate or join parts of the story. At the same time, its slightly inconvenient when it comes to sharing videos on social media because social networks like LinkedIn tend to downgrade posts that take people off their website and favor native videos. Social media platforms like Instagram and Facebook are the most effective channels for video marketing. There are many opportunities to create a video as part of a companys marketing strategy, whether it be explainer videos, brand essence videos, event videos, expert interviews, how-to videos, animated videos to customer testimonialsthey can each play a role in helping a brand stand out when deployed appropriately and authentically. About the author Background Domenique Comparetto Head of Content Strategy at Altered State Productions Domenique Comparetto is a writer and Head of Content Strategy at Altered State Productions. This decreased bounce rate translates into more sales, signups, etc. Quality and loading times are vital factors in reducing bounce rates and keeping viewers attention. Passive strategies rely solely on the video creator to bring a captivating video to the audience. For example, I personally enjoy seeing video tutorials side-by-side with how-to articles that are related to that content. Brands can start a YouTube channel that keeps visitors returning to them consistently. Video content is set to overtake written content, and has probably already done so. So, relevance and interest are the two most important factors for making engaging videos. The two options that received the most votes were video quality and other.. From splitting the screen to tell two stories simultaneously or using green screens to digital compositing, the possibilities are endless. For creating video slideshows, we love to use Animoto. 84% of people say that they've been convinced to buy a product or service by watching a brand's video. Video increases brand engagement in two ways. Each time our narrator expanded on a concept or some data, our viewers could listen to the information and watch a visual representation of it. We reached out to our community of video production and video marketing experts to find out what they have to say. If brands have a dedicated blog or email newsletter, embedding pertinent videos in them will be highly appreciated and provide additional support to the overall video marketing strategy. Capture your audience's curiosity Mankind's curiosity is the driving-force of human development, progress, and ingenuity. If youre camera-shy, you may have to get inventive about how you incorporate them. To boost engagement, promote your video on social, include it in your newsletter, or boost it with ads, says Janil Jean of Logo Design Guru. Free and premium plans, Operations software. Based on that information, they can strategically assign videos as appropriate, depending on their lead generation or marketing strategy (bottom-up or top-down). A 2012 academic paper co-authored by a Harvard Business School scholar addresses this point; according to the research, surprise and joy effectively concentrate attention and retain viewers.. As a business owner, we have found that one of the most effective channels for video marketing is social media. First, you can compare your average engagement to that of the marketers who responded to this survey. While you may need to use technical language in certain contexts, the most engaging videos are conversational videos. But adding faces to your videos could help you to increase your overall engagement. Bottom Line: showcase your brands personality through video. The most effective way to improve your video engagement is by asking viewers a question. It turns out that the human brain is drawn to motion and visuals more than to text. Video is the perfect medium for brands to tell their story and increase brand awareness authentically. You may have to navigate multiple areas and reports within Google Analytics to get the data you want though. So, consider the context before you make your next how-to video a tear-jerker. If someone describes eating a plate of lobster mac and cheese, your sensory cortex lights up. Since video marketing has become an industry buzzword, it leaves a lot of businesses wondering where their focus should be: video or photo posts? Weve researched and compiled a list of the best video marketing and production companies in the United States so you can find the perfect partner for your business. Written Content is Affordable. University of Iowa researchers found that captions helped viewers retain more information. info. We accept guest and sponsored posts. By stimulating curiosity and leaving questions unanswered, we could succesfully create a gap between what the reader knows and what they want to learn. Great video content leverages storytelling to connect with consumers on an emotional level. In order to stay real, skip the production budget, and shoot content straight from your cell phone. If so, then you should consider adding video content to your sales suite. Consumers love to watch video content as it is easy to engage, digest, and increase their curiosity. As consumers gain better access to contextual video content, it will drive more value for creators and publishers. You dont have to show a face throughout your entire video. We walk around thinking we make decisions rationally: I bought my iPhone because of its technical specifications not because most of my friends have blue texts instead of green (the emotion of belonging) or because Apples advertising identifies with me as an artist or rebel (again, belonging). Step 3: Watch your dashboard populate in seconds. In this guide, well explore how transforming your podcast audio into audiograms and video clips can drive results and enhance your online presence. If two companies, one with a large audience and the other with a small audience, push a similar video on social media, the business with the largest audience is naturally going to achieve much more engagement, but every business that is found online, shouldnt miss the opportunity to share a meaningful message that holds peoples attention. Annabel Maw, Director of Communications, JotForm. on June 4, 2021 (last modified on May 25, 2022) 14 minute read, videos are more effective at generating leads, 16 Ways to Improve Your Average Video Engagement, Include Annotations, Visual Cues, and CTAs, How to Improve The Conversion Rate of Every Video You Produce, evoke emotions by adding background music, The Essential KPIs for Tracking The Performance of Your Marketing Videos, Strengthen Your B2B Brand: The Essential Guide to LinkedIn Employee Advocacy, Drive Higher Intent Leads Through Your Site ( MTN #13), $0/month, no credit-card required, free-forever version, a persons face (usually the presenter, but not always), a little bit of text (usually the title, but not always), Adding the video to your homepage and/or about page, Pinning a tweet with the video to the top of your Twitter profile, Asking your team to share the video across their favorite social channels, Adding the video to your team members email signatures, Adding it to the landing page for that product, Sending it to former and existing customers if its a new product, Using the video in paid social media adsbonus points if you use retargeting to tailor the ads to qualified, mid-funnel leads, Sending the video as part of a re-engagement email campaign to warm up leads and drive them to the next conversion point, Giving your sales team an email template that includes the video to share with their current leads, Including the video on relevant landing pages, Linking to the video from your welcome message in your live chat tool. Tech enthusiast, born in Ann Arbor and educated at Michigan State, reported Forbes contributor Mark Templeman. Video is highly engaging and dynamic in natureusing sound, visuals, and movement to create an experience and tell a holistic story. People are busy and distracted, so your video needs to be compelling enough to grab someone and hold their focus. Its crucial to understand this to create an engaging video. The more you promote your video, the better your engagement will be because major search engine and social media algorithms tend to push videos with higher engagement to users feeds, Jean says. The reason why video content is so engaging to begin with is because it has several strengths that are particularly relevant to engagement. Understanding Why Some Video Content is More Engaging, Quickly grab attention and interest viewers. (eMarketer, The Verge) In a 2018 HubSpot survey, 54% of consumers wanted to see more video content from a brand or business they support. To get started, click Here. Jenn Morgan, Founder, Radically Distinct. And 15% of the survey respondents said that they spend over 3 hours per day watching online videos per day. Ultimately, your video is battling many other things for your audiences attention. She supports businesses with strategies that form real connections []. Finally, review your data using a video marketing dashboard to find out what works best for your brand, your audience, and the different channels you publish on. With the rising amount of time consumers spend watching videos, its no wonder 92% of marketers say videois the most important aspect of their marketing strategy, with 88% reporting that video content provides them with a positive ROI. A TikTok video, . Videos get more shares than pictures of text content; this is because videos are considered a more socially relevant medium than images and text do. Transitions connect one shot to the next. You could add a blooper reel to the end of your video, write some relatable jokes into the script, or splice your video with funny B-roll. Then, send your thoughts to us at thevisuallounge@techsmith.com did it make your video more engaging? See what delivers the best engagement. With almost a decade of experience designing websites and writing copy, Jordan has helped countless brands find their voice, tell their story, and connect with real people. Users will watch your videos, meaning theyll stay longer and consume more of your page. Boost your video engagement by having a host on-screen, says Aneesh Babu of Backlinkminds. This is especially the case if the content is relevant to the videos. 84% of people say that theyve been convinced to buy a product or service by watching a brands video. So what are those other things that drive video engagement, and how do successful video marketers ensure that they get the basicslike quality, length, and formatright? Animations have a universal appeal, calling our attention no matter how old we are. No spam. Data tells us that using video content works. Another study which was conducted byWistia also pointed out that people spend 2.6 times more time on websites with video than those without. But its not suitable for every situation. The brain processes information from visuals 60,000 times faster than text while the music helps reinforce the storytelling and helps create a more vivid picture inside a prospects mind. Article updated: May 16, 2023 Create engaging and effective social media content You already know that it's important to have a social media presence with fresh, engaging content. In this video you'll learn how to make engaging videos and how to . The key is to use them in the right context to get a result that is sophisticated and professional. Discover how these innovative solutions can take your remote video production to the next level! According to Forbes, 80% of all consumer internet traffic will be from online video traffic soon. So for our latest survey, we set out to determine what aspects of a video have the greatest impact on viewer engagement. If you opt for the latter, Movavi Screen Capture Studio could help make the task a lot easier. Participate in our reports and get to showcase your expertise and business to a massive community. If you're posting your videos on Facebook, captioned videos are key to getting more viewers since 85% of videos on FB . This is why so many people prefer to consume information through video today. Its not a sales tool, but a way for us to educate and empower our audience to offer remarkable customer experiences, improve their management style, and upgrade their business. Consumers do not like to wait more than 3 seconds max, Artificial and Virtual Reality: AR and VR when used strategically are a big competitive advantage to accelerate the sales cycle with your customers so use it to help them answer questions and buy. Even Facebook and Instagram videos can prove to be very popular if posted consistently. Watching something has always been the best way to learn. Although that may sound complicated, it is actually far easier than you might think. Considering the findings of recent studies (like the ones highlighted in this excellent report by Wyzowl ), it's easy to see why! More specifically, entrepreneurships history, its economic benefits, and the reasons for its recent rocky past, current resurgence, and hopeful future. Here are resources to get you started. Free and premium plans, Sales CRM software. Learn and get certified in the latest business trends from leading experts, Interactive documents and spreadsheets to customize for your business's needs, In-depth guides on dozens of topics pertaining to the marketing, sales, and customer service industries, Multi-use content bundled into one download to inform and empower you and your team, Customized assets for better branding, strategy, and insights, All of HubSpot's marketing, sales CRM, customer service, CMS, and operations software on one platform. Research tells us that the human brain has a short attention span, so its important for content to reflect this. In general no other form of content comes close to videos in terms of engagement, but some videos are a lot more engaging than others. ideo can increase brand engagement by providing the opportunity for organizations to communicate their story and overall purpose to consumers in a uniquely entertaining way. and how to understand to others and how to follow than. One of the most effective channels for video marketing is a companys homepage, as its often one of the first points of interaction a consumer has with a brand. Theres more to creating engaging videos than having a great script and ensuring audio and video quality. Use a location that is relevant to your brand and takes your audience to places where your product or services are used in the real world. Videos provide the most effective way to deliver content that otherwise could have turned out to be very boring for people to read. Whereas if youre talking or explaining something like you would to a friend, it breaks down barriers between you and your audience. If you want your videos to resonate with your viewers, then they need to kindle warm feelings. This only shows how big the role of video is when it comes to the decision-making process and the sales funnel itself. Unlocking more opportunities for branded creativity. And website visitors are more engaged with the article if a relevant video is displayed. If you can produce video content consistently, it can become a cornerstone of your SEO and marketing strategy. In terms of website traffic, weve also seen differences between articles with videos and articles without, up to 20% more views for the former, which we attribute to Google favoring pages with diverse media. Reason #3: Video Typically Has a Longer Shelf Life Not only does video content get more engagement than other content types, it usually sticks around for longer. Videos increase brand engagement because they are versatile, easy to digest, and entertaining. (If you overcome the problem because of your own product or service, thats amazing!) This creates rapport with the viewer and will establish a sense of trust in your brand. You could include color in various ways, from the clothes you wear to your background or how you light your videos. Check out the Guest Post Guidelines to see what it takes. This number represents a 100% engagement (Everyone who viewed the video, watched the entire video). Five Smart Reasons To Start Using Video Marketing As one of the fastest-growing and most in-demand forms of marketing out there, video marketing stands out as one thing all marketers should be. The bridge sets up the outro and often contains the main call-to-action. 23% of people said if a video didnt interest them enough, theyd stop watching. JW Player and SpotX also have similar solutions as YouTube and Facebook Video, but both of their video players do not have a solution to link content to relevant articles. Kerri Feazell, CEO, Concurrent Productions. 72% of people prefer to use video to learn more about something as compared to other formats. Create videos that are actually valuable and entertaining to your audience instead of just sharing a message you believe is important, says G2 Crowds Derek Doeing. You want to create content that not only educates or entertains, but also creates an . An example of this is a marketing promotion we made for GAP for the autumn season in Hong Kong. Blog posts and other written content are still quicker and more cost-effective to create for most companies. Powr president Kevin Hillman said that the company is focused on building a video platform that provides a video for every story.. Out of 5 millennials, 4 of them prefer watching product videos when conducting their research. As a writer, Domenique specializes in marketing topics, including eCommerce, content marketing, industry-specific trends, and practical marketing guides. Jessica Greene Then, finish with one more chorus and send the user out with an outro flourish, Fisher says. The swift frames caught our viewers eye. Some of the objects that he has experimented with are an iPad, iPhone X, and many other objects. If you use the wrong style of music or make it too loud, it can distract from what youre trying to communicate. A study done by Adelie Studios shows that videos are shared 1,200% more than text and images combined. B-roll is great for storytelling as it takes audiences on a visual journey. 5. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '24602c1f-158a-4419-b428-0ddc9092f2b0', {"useNewLoader":"true","region":"na1"}); Get expert marketing tips straight to your inbox, and become a better marketer. This is why we create snippets that we upload directly into social media posts and direct people to our YouTube channel via comments or CTAs. Publishers have been mostly relying on video platforms such as YouTube and Facebook Video for embedding content. The demand for online video is blowing up. All channels can facilitate video, but its important to initially determine whether or not your audience hang out in specific channels.
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is video content more engaging
