For more information on how to identify which groups are a right fit and not a waste of time, check out, 324, Email-List Growth Strategies That Will Transform Your Business,, and I walk you through step by step how to do that. I created theOnlineMarketingMadeEasypodcast to give you simple, actionable, stepbystep strategies to help you do the same. The only real way for you to experience what DCA is like is for you to see for yourself. In fact, many of the creators of these tools have given me special discounts that I get to extend to you! So just go to, Soonce you're clear on that, it's time to show up. And one last thing on this strategy. But the leap from overworked corporate yes-girl to leading a team of 20+ and helping thousands of entrepreneurs create lives they lovedidn't happen overnight. And I recommend starting with her episode on releasing the sense of urgency in business. Okay, Amy. This category only includes cookies that ensures basic functionalities and security features of the website. Just when I was about to record a new podcast, look who wants all of my attention. These panels provide the simple yet important function of absorbing sound. You know, I actually wrote my notes for this episode before I recently read a book that I keep talking about called The Gap and the Gain. These cookies do not store any personal information. Now, you might be saying. Bye for now. Sohere's what I said. My coach, Corinne Crabtree, she always says that if you're going to beat yourself up mentally, if you're going to think that you're not worthy or you're not good enough, if you can catch that in the moment, it's only fair to give yourself equal airtime to the flip side of that. Or perhaps you're a socialmedia expert and you want to be interviewed by Jasmine Star onher podcast, or you're in the finance industry and you want to join Rachel Cruz for a FacebookLive. I'm a total pushover when it comes to Scout, s demands. So dont miss them. They'd be like, What's going on? Change volume. Listen to this episode from CEO School on Spotify. So basically,this indirect post is,first, I'm kind of having a little fun with the image and the content or the copy. SoI love to do direct posts. I just enjoy that so much moreand so, anyway, listening to a book, reading a book, a physical book in your hand, listening to podcasts that inspire you, oh, my gosh. Here's an example of an indirect post that I posted with an image of my dogScoutand I. But because we're more established now, we do ask our guests not to pitch a lead magnet on the show. Now, many of you do this, but some of you want to do this, but don't do it yet. All because of that last straw. Now, I've also included a few examples, including the ones I just shared,in the free resource for this episode. We also use third-party cookies that help us analyze and understand how you use this website. First one up, give equal airtime to positive thinking. It's one of my absolute favorites. We use cookies to ensure you receive the best experience on our site. The top ranked podcast Online Marketing Made Easy Emphasis on "made easy." World-class experts, detailed execution plans, and gritty, actionable strategies Meet approachable breakdowns, mindset chats, and the honest transparency of a friend shoulder-to-shoulder with you in the trenches. Liberated Syndication (libsyn) pioneered the system to host and publish podcasts in 2004. If you continue to use this site we will assume that you are a-okay with our terms . I could teachx,y,z.We get thousands of DMS on the regular,and we cannot sift through requests like that. Say them again. And I know that sounds crazy. , and, again, youll find that in the show notes atamy.online/352. Are you good with me,at the end of the interview, just mentioning where they can go to download the free cheat sheet?. And I want you to do this every single day. It could be a huge thing or a small thing. Let's dive in. It's huge. And so I literally go back to chapters that I've listened to, like, ten times when I need a shot of inspiration. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Thanks for joining us today. About Us Webinars: How to Market and Sell Using Webinars by Michael Stelzner / February 16, 2018 Looking for a proven way to sell courses and consulting? I have to work on this every single day, and sometimes I'm like, No, I don't want to give myself equal airtime, but I just do it. This strategy takes time. and I just started talking on the phone. So. I do this a lot with my girlfriends who are in the industry that we text each other almost daily. Now she's on a mission to discover exactly where that little . All right, next up, read or listen to something that's inspiring. But it wasn't all that long ago that I lacked the, mighty business. Again, be sure to grab the free resource from this episode by heading over to the show notes. Podcasting 101: From Creation to Promotion. During her corporate days, Amy worked with mega-brands like Harley-Davidson, as well as Peak Performance Coach Tony Robbins. Here's an example of an indirect post that I posted with an image of my dog, ust when I was about to record a new podcast, ook who wants all of my attention. He was newly divorced. And our first date was a car ride up and down the beach here in Carlsbad, where we were in Hobie's big red truck, Cade was sleeping in his car seat in the back seat, would wake up. And just note that we're trying out a shorter URL to make it easier for you to grab our free resources. and who their audience is. #585: Truly Become An LGBTQ+ Ally & Run An Inclusive Business With Hank Paul, Listen To My Latest Podcast Episode:#585: Truly Become An LGBTQ+ Ally & Run An Inclusive Business With Hank Paul. Marketing Project Manager Calling all ambitious marketing enthusiasts who want to work with a company making a difference! When you read a new bookor for me, it's usually always Audible. These are the questions we're exploring today with my long-time friend, Amy Porterfield. Some examples from my list would includeInstagram;InstagramStories;InstagramReels;InstagramNewsFeed;Facebook,on my business page;FacebookLiveand InstagramLive;on my podcast;at the bottom of my email signature; and when I'm featured or a guest on somebody else's content, if they give me theokay. You could join someone on their Instagram or Facebook. Listen to this episode from Online Marketing Made Easy with Amy Porterfield on Spotify. You see, an excellent first date is kind of like attracting organic traffic. You can also follow . I think having a community of like-minded people or people who have similar goals, say, like building a successful business, I think it's so important that you surround yourself with people like that. First step, you want to sit down and brainstorm all the possible businesses and experts that you could connect with, media expert and you want to be interviewed by Jasmine Star on, r you're in the finance industry and you want to join Rachel Cruz for a Facebook, Now, to make this happen, we have to start with your pitch angle and how you'll position yourself. Facebook Instagram Twitter Subscribe on iTunes Listen on Spotify We use cookies to ensure you receive the best experience on our site. I don't want this to discourage you. To learn about selling products and services via webinars, I interview Amy Porterfield. I have a few others, but those are two of my favorite. Get to know them on an intimate level. Online Marketing Made Easy with Amy Porterfield | HubSpot EPISODE 478 | 24:02 min #478: 5 Weeks Unplugged: Lessons From My Sabbatical The unexpected gift I received from taking 5 weeks off. Support Free Mobile App And in these communities, we encourage our students to brag. But opting out of some of these cookies may affect your browsing experience. I wish the old sayingBuild it and they will comewere true, but in the world of online marketing, you have to go out there and capture attention. The reason why I'm jumping to that conclusion is that you all tell me you want step. The first strategy is to pitch yourself to other experts, other influencers, or publications. What's happening? because they'd be awestruck with how much you've accomplished and who you are today. Spotify has put a robot DJ into its app a computerized song-spinner with a "stunningly realistic" voice that queues up . INTRO:Im Amy Porterfield, ex-corporate girl turned CEO of a multi-million-dollar business. They're supporting each other. I made sure to sort them by important-to-haves and nice-to-haves so you know what to add to your inventory now and what to save for later. You two are perfect for each other, and she set us up. Now, you can also do poststhatdon't link to anything. The lesson: Don't burn bridges. Whether I'm launching or sharing a free resource or talking about my podcast,I want to make sure I'm getting my message in front of my perfect ideal customer. He had his son in the back seat, but he just showed up,like himself. I don't think it's the best way to go. If you're an ambitious entrepreneur, who's looking to create a business that makes an impact and. Sohere's what that posts look like. I know, we all hate bragging, and I'll be the first to tell you it's not my favorite thing. Here's the deal. I don't think it's the best way to go. If you continue to use this site we will assume that you are a-okay with. ecause there is most definitely a right way and a wrong way to go about sharing your lead magnet. so you can directly offer them your lead magnet. subscribe to your email list and eventually become a loyal customer. Now, with that in mind, use your direct listbuilding postssparingly and focus more on the indirect posts that drive organic traffic to your brand and eventually help you grow your email list. With an indirect post, whether you link to a freebie or not, you start out with something more casual, more fun, more inviting, more personal, not just like. For starters, do a little research. I recently bought a fancy food processor the other day, and I've already donated it. Now, in addition, you'll want to take your story or your experti, e and make it specific to that publication or audience. All right, my entrepreneurial friend, there you have it, three strategies tostart building organic traffic today. Let's take a quick recap. This is what it's about. So, you know, we're kind of talking about maybe you getting a really great influencer on your show, which is always awesome, focused on you getting on other people's platforms. You're just, like, making it happen left and right. All right, my friend, we are talking about organic traffic today, and more specifically, I'm going to give you some stepbystep strategies that are going to be simple to implement into your own business. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. And just note that we're trying out a shorter URL to make it easier for you to grab our free resources. Now, also,if you're nervous, just remember that if you never ask, it will never happen. I have no doubt. But always make sure it's, hen you interview me, I have a special cheat sheet about, , and it will add value to our discussion by outlining our key points and giving your listeners their next steps to move forward. The worst thing is that they could say no,and you're notgoing to die. Plus, the people who own those groups are going to be very annoyed by you. Search through the commentsandthe posts andthe questions,and respond to any that you know you can establish yourself as a reliable expert, offer guidance, ask for their questions, or simply just start a conversation. Just maybe even keeping a mental note, Oh, here's three things I can always go back to if I need a shot of inspiration. Relistening to things, kind of one of my most favorite ways to just get in the right mindset. I have a feeling you love this episode as much as I did. Welcome back to another episode of Online Marketing Made Easy. The worst thing is that they could say no. Pressing GO LIVE or RECORD for a podcast episode Next, offer a proposed topic. Anyone else have this issue, and then just leave it at that. So what the heck are we supposed to do when our self-worth feels like it's just been trampled by a herd of elephants? Depending on your niche, maybe you wantaspot inparentingmagazine or maybeYogaLifestyle. It's called Being Boss, and it's hosted by Emily Thompson, and it's really just an exploration of not only what it means but what it takes to be a boss as a creative business owner, freelancer, or side hustler. I've taken some of the best questions from my Online Marketing Made Easy Facebook community and answered them right here on this bonus episode. The next organic traffic strategy is centered around your lead magnet. That being said, there are a few things that you want to do before you pitch yourself, such as follow them on social media, engage with their content, and like I said, research and do a total immersion kind of thing just to figure out who they are, what they're all about, what their messaging is all about. And let me tell you, it was a perfect first date. Accomplish your business (& personal) goals AND have more freedom Say these three words out loud: Ideal work week. SoI love to do direct posts. So, head to wherever you get your podcasts to check out Being Boss. So we have a community for my Momentum members. That means do your research. From cameras to lighting to teleprompters and more, Ive put together my best video recording equipment suggestions for every business stage and budget then sorted them by important-to-haves and nice-to-haves so you know what to splurge on now and what to save for later. Now, in addition, you'll want to take your story or your expertise and make it specific to that publication or audience. _____________________________________________________________________________. It's simple and easy to use. If you've created one, you want to use it everywhere that it will get some traction. So anyway, I always have my trusted go-tos. While I LOVE hearing from my audience, I get far more emails than my upper limit of 2 bulletproof coffees a day allows me to reasonably process. h, that wasn't intended, but I'll just roll with it. So I think it's important. Even moreso,you'll want to find a few groups where pet owners are in favor of usingall naturalproducts. and use personal, relatable stories whenever you can. It always gets me going. And you know that person who shared it, maybe it was kind of scary for them to share it or they're just like, I'm not usually in groups, posting things, but then those comments come flooding in, and it fuels them. Have you ever bought something and didn't end up using it because it didn't work with your life? You two are perfect for each other, was, I don't know, around four, maybe five when I first started dating Hobie. I want you to brag. Your pitch should be timely and relevant. But it wasn't all that long ago that I lacked the confidence, the budget, and the time to focus on growing my small-but-mighty business. I'd rather you keep the. Next, build rapport by relating to their content and highlight who they serve so that you show you've done your homework and you know this person and their audiencewell. Thats linkedin.com/amy. some of you already know this, but Hobie's ex-wife, Tracy, introduced Hobie and I and encouraged us to go on a first date. Now, just for reference, we used to allow our speakers to send people to different cheat sheets and checklists, butitkind of became a little bit too much. go, you will stand out among all the other pitches that they are getting on a daily basis. I want you to identify the point person so that you can email them directly and personalize your greeting. remember, I've been doing this for several, several years. Soyou see the connection, right? Maybe I'm too fas, and we always tease him about that, where he was literally there on our first kiss, ut what I loved most about it is that we just made it work, idn't have a lot of time off at the time. I was going on some kind of business trip with Tony Robbins. So write down, flood your mind, with all the things that you have accomplished, because I promise you, this gives you solid and tangible proof that you are moving forward, you have done amazing things in your life, and you are so worthy of everything that is to come. Commit to showing up and commit, The first strategy is all about pitching yourself to other experts, publications, or established influencers in your area of experti, I'm going to give you an example of just how to go about pitching yourself, even if you're just starting out. Be sure to use the template provided in the free resource for this episode to copy and craft your communication. Hey, there. e are talking about organic traffic today, and more specifically, I'm going to give you some step, step strategies that are going to be simple to implement into your own business. Wild, right? It is mandatory to procure user consent prior to running these cookies on your website. You've got to take a trip down memory lane. And he was charming and sweet, and he listened to what I had to say. I do them every week, but I love to do a sprinkle of indirect posts, both linking to something and not linking to something, throughout the week as well. And I want you to do this every single day. Soif you're multitasking, come back to me, because this part's important. It is mandatory to procure user consent prior to running these cookies on your website. ith an indirect post, whether you link to a freebie or not, you start out with something more casual, more fun, more inviting, more personal, not just like, Now, with that in mind, use your direct list. Okay. For good reason, Amy Porterfield is the QUEEN of online courses and runs Digital Course Academy (DCA), one of the biggest online programs for creating online courses and digital businesses. So HubSpot CRM platform is easy to use, purchase, and fall in love with. And because my podcast is intended as an audience builder and list builder, we didn't want to compete with our guestslead magnets. My Heil Mic plugs right into it, and the Scarlett's USB plugs right into my computer. The first few years were hard. I wouldn't have made that rule years ago. T, Now, the third and final strategy is especially important when you're just starting ou, t's all about interacting with people who you would consider to be your ideal community online. Sofirst things first. Sothere's a lot of benefits to get into other groups. If you can warm them up a little bit by being friendly, conversational,and reach out directly to them, asking if they could get your information in front of the influencer, then you're making an instant connection. Been There. If you're an ambitious entrepreneur, or one in the making, who's looking to create a business that makes an impact and a life you love, you're in the right place, friend. These cookies will be stored in your browser only with your consent. Next time you're questioning your self-worth, come back to this episode, sweet friend; listen to it again to get that little boost of inspiration you need; and then get back out into the world because your audience, those that you serve, they need you. I have made awesome friends who help me in my business and personal life. Hey, there. Ideal work week. you give them module one to take a look. Results are not guaranteed. #585: Truly Become An LGBTQ+ Ally & Run An Inclusive Business With Hank Paul, Listen To My Latest Podcast Episode:#585: Truly Become An LGBTQ+ Ally & Run An Inclusive Business With Hank Paul. At the same time, it maintains the 25 year Heil Sound tradition of superbly natural voice articulation. Please see earnings disclaimer for more detail. first, I'm kind of having a little fun with the image and the content or the copy. The first strategy is all about pitching yourself to other experts, publications,or established influencers in your area of expertise. And whileI wish there was,there just isn't a magic bullet for growing your business with organic traffic. Use that sparingly. All right. Surprises are great, but I like having a hint or a sneak peek behind the scenes instead of being caught completely off guard. I think yourself five years ago wouldnt even know how to talk to the you you are now. Sospend some time cultivating trust and credibility, and show them that you are actually human and want to help them. But way back when,Cadewas, I don't know, around four, maybe five when I first started dating Hobie. I don't care if that's a blog or a podcast or, ive. We are so beyond excited to share these powerful words from our dear friend Amy Porterfield on RISE Together from our recent Fort Myers event! Remember, this is an example of a direct post. 0:00. Fast forward past many failed attempts and lessons learned, and you'll see the business I have today, one that changes lives and gives me more freedom than I ever thought possible, one thatused toonly exist as a daydream. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes. You're in it for the long haul if you're willing to do this, but I know manyof you are willing to do thework in order to be here for the long haul. Like, what is my problem? If you continue to use this site we will assume that you are a-okay with our . Especially coming back from my sabbatical, this episode was a great reminder to slow down and be intentional. I feel so unlucky, or I'm not cut out to do this. Soif they can relate back to something I've already done and they could enhance or add value to that, I think that's always a really great thing. You can think of them like acoustic black holes - sound goes in and doesn't come back out. Be honest have you ever heard three words that sound so beautiful? I've been thinking a lot about this idea of self-worth, and that's what I wanted to talk about today, and how fleeting self-worth can actually be. Sogo toamy.online/352. Sothis is really important. Illlink to it in the show notes as well. INTRO: Im Amy Porterfield, ex-corporate girl turned CEO of a multi-seven-figure business. So, when you're looking for a CRM platform, or a customer-relationship-management platform, you'll find a lot of fancy-food ones out there, platforms that promise an easy-to-use experience but ultimately just end up taking space on your proverbial countertop, like that food processor. Instead of making your pitch about yourself, make sure to make it about their audience in terms of what their audience wants and what will resonate with their audience the most. Ive personally vetted every tool on this list and sorted them by what stage of business youre in so that you know exactly what to jump on right away and what you can hold off on till later. Sign up free. Dear Reader: This is a wonderful affirmation. I hope youre having a wonderful day. ;)Got it How you show up on social media. That's why when it comes to my signature program, Digital Course Academy, I don't want there to be any mystery around the quality of the material and stepbystep approach you'll find inside. If youre looking for easy, intuitive recording equipment for your home studio that does the heavy tech lifting and leaves you free to strut your stuff and share your expertise. These cookies do not store any personal information. Fast forward past many failed attempts and lessons learned, and you'll see the business I have today, one that changes lives and gives me more freedom than I ever thought possible, one that used to only exist as a daydream. Amy Porterfield's Digital Course Academy is open until September 28, 2021. Facebook Instagram Twitter Subscribe on iTunes Listen on Spotify. Well, let me explain. But always make sure it'sokayto offer a lead magnet. going to die. And last but certainly not least,chummyup to potential audience members by hanging out with them online and eventually getting them over to your DMsso you can directly offer them your lead magnet. Today I'm beyond excited to introduce you to a mentor of mine and a great friend, Marie Forleo! This category only includes cookies that ensures basic functionalities and security features of the website. I've talked about it many times on different podcast episodes. SousingLinkedInAds guarantees that I connect with the right people at theright time. I say dream big. Sowhat I prefer is I do want somebody to ask me this question and never just spring it on me on an interview. You want to show up authentically so that your audience can trust you. You have an audience that deserves to hear from you. But first, I. all the way back to my first date with Hobie. Butremember, I've been doing this for several, several years. Sign up to get unlimited songs and podcasts with occasional ads. I just finished it. What matters is that every week you're building that credibility and dependability for new and loyal followers, ecause it's one thing to podcast weekly and to create a lead magnet that's enticing to your ideal customer, ust because you're creating content consistently and you have an awesome freebie to put out there doesn't automatically mean your ideal customers are going to easily find you like that and magically jump onto your email list. a life you love, you're in the right place. We all do, right? I love that book. Libsyn is the podcast network system I use to host and publish my podcast. Listen to this episode from Online Marketing Made Easy with Amy Porterfield on Spotify. And sharing this with you right now reminded me of something I learned in that book. We will link to all their stuff in the show notes. If you've got specific stats, share them here. You can still promote your lead magnet after you add value. From social-media tools that help you publish posts to ad targeting that helps customers find what they love, learn how HubSpot can make it easier for your business to grow better, at hubspot.com. If you're an ambitious entrepreneur,or one in the making,who's looking to create a business that makes an impact andhelps you createa life you love, you're in the right place. Necessary cookies are absolutely essential for the website to function properly. The good news, f you come from a place of service right from the get. othere's the strategy. You're going to love it. Soto me, it was perfect. Heres Scout wanting attention. Now, here are some ways you could pitch yourself as a guest. Fast forward past many failed attempts and lessons learned, and you'll see the business I have today, one that changes lives and gives me more freedom than I ever thought possible, podcast to give you simple, actionable, step, step strategies to help you do the same.
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